Audience feedback

Below is some audience feedback from the first rough cut and also the second brought cut. I asked two friends aged 18 to watch and give me feedback on how to improve and what they liked about the music video.

Here Josh and Sophie are talking about how they like the music video. Later on i asked them if they thought anything could be improved. Josh mentioned that the shot of the female walking into the lake could be shorter and that it lasts a long time. However, they both enjoyed the shot of the female turing in slow motion (slow motion recap done on premier). 

This is the second audience feedback that i was given from them today. Here, they are watching the second rough cut. Both of these rough cuts don't involve much editing; but mainly just clips put together. There has been no colour balancing; however, i have overplayed one of the shots of the church onto a close rotating shot of the female. This is as much editing of the clips that i have don't so far. 

Overall the feedback from these two people isn't specifically in the detail that i wanted; however, form this i am going to shorten some clips and edit the footage more. The audience feedback here is from my secondary audience and therefore, i will be getting more feedback from by primary audience (men ages 28-40) in the future once i have added some colour balance and editing. 

Audience Research

Primary audience - male aged 35+

What genre of music were you into in the 90's?

This pie chart states that my primary audience listened to a variety go genres in the 90's when they were teenagers. the majority of my primary audience stated that they listened to Grunge music. This connects to the majority of my primary audience having heard of the band Garbage and having listened to them in the 90's. The next highest stat of genre was hip hop in the 90's.

What genre of music are you interested in now?

What are your top three favourite bands?

• Foo Fighters
• First aid kit
• Clash 
• Queens of the stone age 
• Black Keys
• Beach Boys
• The killers
• Gorillas 

How often do you watch music video's a month?

• Once a month
• Once per day
• Twice a week

Secondary Audience - Female and Male 18-25

What genre of music are you into now?

What are your top three favourite bands?

• Bring me the Horizon 
• The 1975
• Craig David 
• One Direction 
• Olly Murs
• Taylor Swift
• Gatlantis 
• Vigi Land
• Samir and Viktor
• Kanye 
• Chance the rapper
• Beachhouse

How often do you watch music videos a month?

• Once
• Couple of times 
• Once a week
• Never 

Both

Garbage:

What platform do you watch music videos on?

• Youtube = 74%
• TV = 26%

My primary and secondary audience

My primary audience will be people who are fans of garbage the band and other alternative rock genre fans. Other alternative rock bands such as; 

• Nirvana 
• Pearl Jam
• Red Hot Chili Peppers
• Oasis
• The Smashing Pumpkins
• Green Day
• The Killers

Their primary target audience is generally people who are around the age of 25-45 because the band was formed in the late 80's and 90's therefore the audience who were around the age of 20 then will be older now. These bands were also younger at the time therefore their audience could connect with the band. I will be getting audience feedback from my primary audience in the future and asking them for their opinions on the non-conventional music video I have created. However, with the female protagonist being a representative of the lead singer of 'Garbage' they will recognise and have the preferred reading of the music video. I have involved the lead singer enabling the audience to recognise the band and it being one of the only general conventions of the music video that I am involving in the music video 'My Night Drive Loneliness' by 'Garbage'. 

The secondary audience would be yet older generation; such as people age 25-40 due to the fact that garbage were large at one point in the 90's. Therefore when they were big people now will be around the age of 40 and probably male. 
tMy primary audience will be people who are in their late teens early 20's because of the dark rock theme in the music and I want this to be in the music video.
My secondary audience will be people in the mid teens and I think that my music video will be for all genders because their isn't a specific gender that is stronger for the audience of the other rock bands that I am taking inspiration from. However according to yougov.com the red hot chili peppers audience is leaning to more female listeners. .This could be because of the female gaze - because it is an all boy band females tend to be more attracted to them than males.
 In my music band that I am using there is one female lead singer and the rest are male therefore there will be both male and female audience's. also the lead singer is part of the LGBTQ people therefore her audience is even more broad than the normal band.