Feedback three

This is my third piece of feedback. Here I am receiving feedback from a two men aged 46 years of age. I have also got feedback from 2 women, aged 48 and 37. The men are my primary target audience due to Garbage's prime time was in the 1980's when these participants were 20 years of age. 
 The feedback given was mainly positive; however, some of the shots of the music video were stated as being too long therefore, I will be shortening these down and filling the gaps in with other footage that I have got from the shooting days that I have not used yet. Also some constructive criticism was that instead of some of the shots going from light to dark t hen light back to dark at the end, the continuity and the narrative would be clearer if the beginning of the music video was in day light and then towards the end it stayed dark. Also the transition between the light day time and dark night time may need to be smoother and more continuous. 
 However, the story line was clear and they enjoyed the overall shots and they mentioned that it looked like a professional music video. One of the 46 year old men has been in band over the last 20 years and he edits his music videos; he stated that from his experience that my music looked more professional than many unprofessional music videos he has ever seen. 

Audience

Here is the audience research from yougov. Here it states that their audience are mainly in their mid 20's and female. They are also left wing. However from my audience research i found that mainly males in their late 30's are fans as well as females. 

Audience Research

Primary audience - male aged 35+

What genre of music were you into in the 90's?

This pie chart states that my primary audience listened to a variety go genres in the 90's when they were teenagers. the majority of my primary audience stated that they listened to Grunge music. This connects to the majority of my primary audience having heard of the band Garbage and having listened to them in the 90's. The next highest stat of genre was hip hop in the 90's.

What genre of music are you interested in now?

What are your top three favourite bands?

• Foo Fighters
• First aid kit
• Clash 
• Queens of the stone age 
• Black Keys
• Beach Boys
• The killers
• Gorillas 

How often do you watch music video's a month?

• Once a month
• Once per day
• Twice a week

Secondary Audience - Female and Male 18-25

What genre of music are you into now?

What are your top three favourite bands?

• Bring me the Horizon 
• The 1975
• Craig David 
• One Direction 
• Olly Murs
• Taylor Swift
• Gatlantis 
• Vigi Land
• Samir and Viktor
• Kanye 
• Chance the rapper
• Beachhouse

How often do you watch music videos a month?

• Once
• Couple of times 
• Once a week
• Never 

Both

Garbage:

What platform do you watch music videos on?

• Youtube = 74%
• TV = 26%

My primary and secondary audience

My primary audience will be people who are fans of garbage the band and other alternative rock genre fans. Other alternative rock bands such as; 

• Nirvana 
• Pearl Jam
• Red Hot Chili Peppers
• Oasis
• The Smashing Pumpkins
• Green Day
• The Killers

Their primary target audience is generally people who are around the age of 25-45 because the band was formed in the late 80's and 90's therefore the audience who were around the age of 20 then will be older now. These bands were also younger at the time therefore their audience could connect with the band. I will be getting audience feedback from my primary audience in the future and asking them for their opinions on the non-conventional music video I have created. However, with the female protagonist being a representative of the lead singer of 'Garbage' they will recognise and have the preferred reading of the music video. I have involved the lead singer enabling the audience to recognise the band and it being one of the only general conventions of the music video that I am involving in the music video 'My Night Drive Loneliness' by 'Garbage'. 

The secondary audience would be yet older generation; such as people age 25-40 due to the fact that garbage were large at one point in the 90's. Therefore when they were big people now will be around the age of 40 and probably male. 
tMy primary audience will be people who are in their late teens early 20's because of the dark rock theme in the music and I want this to be in the music video.
My secondary audience will be people in the mid teens and I think that my music video will be for all genders because their isn't a specific gender that is stronger for the audience of the other rock bands that I am taking inspiration from. However according to yougov.com the red hot chili peppers audience is leaning to more female listeners. .This could be because of the female gaze - because it is an all boy band females tend to be more attracted to them than males.
 In my music band that I am using there is one female lead singer and the rest are male therefore there will be both male and female audience's. also the lead singer is part of the LGBTQ people therefore her audience is even more broad than the normal band.